Who is Nivoro Marketing? Fractional CMO for large glazing firms

Scale first

Most agencies in this directory serve sole traders and small firms. Nivoro does not. Its stated target is glazing businesses turning over between £10 million and £50 million, with branches or showrooms across the UK and Ireland.

If your business is a one-van operation, this profile is for interest only. The agencies in our guide to marketing agencies for small trades businesses are the right starting point instead.

Where they are and what they publish about themselves

The company says it can place a fractional CMO and marketing team inside a client within 14 days. It attaches a performance-or-you-don't-pay promise to that. The precise terms of that promise are not reproduced on the pages we reviewed, so ask for them in writing.

• Website: nivoro.co.uk
• Location: Bishopton, Renfrewshire, Scotland
• Founder: not named on the site
• Founded: not stated
• Core market: window and door companies with branches or showrooms

The service model

A fractional CMO is a senior marketing director who works for several companies part-time rather than one full-time. Nivoro wraps a delivery team around that person. The published services are:

• Fractional CMO and marketing team
• Facebook and Google ads
• CRM-based sales attribution
• Weekly cost-per-lead and cost-per-appointment scoreboard
• Website pages and local SEO, including AI search optimisation
• Follow-up on unsigned quotes
• Fitter recruitment advertising
• Branch and showroom launch support

What stands out

Two items on that list are rare in trades marketing. Fitter recruitment ads acknowledge that a glazing firm's growth is often capped by installation capacity, not by leads. Branch launch support treats marketing as part of opening a new location rather than something bolted on afterwards.

The weekly scoreboard is also notable. Nivoro says it reports cost per lead and cost per appointment every week with attribution through the client's CRM. That is a more demanding standard than monthly traffic reports.

Published pricing

Nivoro publishes its retainers, which is unusual at this end of the market. Ad spend is paid directly to the platforms and is on top of these figures.

For context, £8,000 a month is roughly the cost of employing one mid-level marketing manager. The case for the retainer rests on getting a director-level person plus executors for that money. Our piece on trades marketing pricing models covers how to compare a retainer against hiring.

Proof

Nivoro publishes sales-from-ad-spend results for a window installer and, less expectedly, for a tree surgeon. The tree surgery case is the only non-glazing example on the site. Both are the company's own accounts of the results.

At this fee level a prospective client should expect to speak directly with current clients, not just read case studies.

Who it suits and who it does not

It suits a glazing company with multiple branches, a marketing budget already in six figures a year and no marketing director on the payroll. The model substitutes for a senior hire.

It does not suit a single-showroom installer, any trade outside windows and doors (the tree surgeon aside), or any firm whose ad budget is small enough that the retainer would dwarf it. For niche glazing alternatives at lower budgets, see our comparison of UK trades marketing agencies.

Due diligence checklist

• Get the exact wording of the performance-or-you-don't-pay promise, including how performance is measured and over what period.
• Ask who the fractional CMO will be, how many other clients they serve, and how many hours a week you get.
• Ask how the ad accounts and CRM data are owned and accessed.
• Ask for two client references in glazing you can phone.
• Confirm the notice period and whether the retainer steps down if you reduce scope.

Frequently asked questions