Who is Rated Media? Paid-social appointments for home improvement firms
Rated Media is a UK lead generation business that also trades as Premilead. It sells paid-social campaigns with automated qualification and booking to roofing, HVAC, solar and remodelling companies. This profile sets out what the company publishes about itself and where the gaps are.
The basics
Rated Media operates from ratedmedia.co.uk. The company does not state a town or city on its site, so we list its location as UK, not stated. The Premilead name appears on its Trustpilot reviews rather than on the main site.
No founder is named on the website. No founding year is given.
- Trading names: Rated Media, Premilead
- Website: ratedmedia.co.uk
- Location: UK, not stated
- Founder: not named
- Founded: not stated
What they sell
The offer is built around paid social advertising, mainly for high-ticket home improvement work. The company describes itself as a growth partner rather than a typical agency, and says it measures success in qualified appointments and booked jobs rather than raw lead volume.
Around the ads sits a layer of automation. Enquiries come through smart forms and landing pages, and the company says it uses AI voice agents for qualification. From there it offers automated booking, AI follow-up, no-show prevention and post-estimate follow-up.
Rated Media states that leads are exclusive to the client and never resold. That distinguishes it from shared-lead marketplaces, where the same homeowner enquiry can go to several firms.
- Paid social lead generation
- Lead qualification via smart forms, landing pages and AI voice agents
- Automated appointment booking
- AI follow-up and no-show prevention
- Post-estimate follow-up sequences
- Ongoing campaign management
Trades covered
The site names roofing, HVAC, solar and remodelling, and refers more broadly to other high-ticket home improvement. The common thread is job value. The qualification and booking layer only makes commercial sense where a single job is worth enough to justify the ad spend and the follow-up effort.
Lower-ticket trades such as locksmiths or one-off repair plumbers are not mentioned and are unlikely to be a fit for this model. Those trades are better served by the agencies covered in our locksmith marketing agency rankings.
Pricing
Rated Media does not publish a management fee. It does say that clients typically spend between £1,000 and £3,000 or more per month on advertising, paid directly to the ad platforms rather than through the agency.
That means the real monthly cost is the undisclosed fee plus at least £1,000 of ad spend. Anyone comparing it against a fixed-fee website-and-SEO provider should add both figures before judging value. Our guide to trades marketing pricing models explains how to do that fairly.
| Item | What is published |
|---|---|
| Management fee | Not published |
| Ad spend | Typically £1k to £3k+ per month, paid direct to platforms |
| Setup fee | Not stated |
| Contract length | Not stated |
| Lead exclusivity | Stated: exclusive, never resold |
Proof on the site
This is the weak point. The website publishes no detailed case studies. The testimonials that appear are generic in tone and do not name trades, locations or figures that can be checked.
Trustpilot reviews do exist under the Premilead name. Anyone considering the company should read those reviews directly, filter by most recent and look for reviewers who describe their trade and the outcome in specific terms.
Compare this with agencies in our UK trades marketing agencies comparison, several of which publish named case studies with lead volumes and costs.
Who it suits
Rated Media is aimed at established home improvement businesses that already have sales capacity and want booked appointments delivered to a diary. If you run a roofing or solar firm with a surveyor or estimator who can attend appointments, the model matches how you work.
It is a poor match for a sole trader who cannot commit £1,000 or more a month to ad spend on top of a fee, or for a business that wants a website and organic search presence rather than paid traffic.
How to assess them
- Ask for the management fee in writing before the sales call, and ask whether it is fixed or tied to ad spend.
- Ask for two trade-specific references you can phone, since the site does not publish case studies.
- Ask who owns the ad account and the lead data if you leave.
- Ask how the AI voice qualification is disclosed to homeowners and what happens when a caller wants a human.
- Check the Premilead Trustpilot page yourself rather than relying on quotes on the website.
- Confirm the notice period. Our guide to contracts and notice periods lists the terms to refuse.
Frequently asked questions
Is Rated Media the same company as Premilead?
Rated Media trades as Premilead, and its Trustpilot reviews appear under the Premilead name. The main website is ratedmedia.co.uk.
Does Rated Media publish prices?
No. It states only that clients typically spend £1,000 to £3,000 or more per month on ads paid direct to the platforms. The management fee is not published.
Does Rated Media build websites or do SEO?
Not as a listed service. Its published offer is paid social lead generation with qualification, booking and follow-up automation.